ESG89 Norcia 2024 with Francesco Ortix

Corporate reputation, the present and future of corporate welfare and the sustainable wellbeing of workers Below is an interview with Francesco Ortix, CEO ART S.p.A.

Investing in sustainable corporate reputation. Starting from the challenges of the present, what does the future of corporate welfare look like?

Investing in corporate reputation has become ever more important for companies, as both customers and investors pay increasing attention to responsible business practices as well as the social and environmental impact of the companies they interact with.

Starting with current challenges, such as the instability of the labor market or the urgent need to address environmental impact issues, the future of corporate welfare looks set to evolve in directions that reflect these challenges.

Modern companies are beginning to adopt an increasingly personalized and flexible approach to corporate welfare, offering a range of benefits and programs that take into account the individual needs and circumstances of employees. On the other hand, corporate welfare could also include a greater focus on environmental sustainability.

This could translate into programs that encourage more eco-friendly working practices, such as remote working to reduce travel, subsidies for public transport or incentives for the use of low-emission means of transport.

The future of welfare looks increasingly towards a holistic approach that takes into account the needs of employees, the social and environmental impact of companies, and collaboration with surrounding communities so as to create a more sustainable and inclusive world of work”.

What role can institutions play in guiding companies towards profitable investment in the future of social and entrepreneurial growth?

“ Institutions play a key role in stimulating business investment with a twin goal: to strive for a prosperous future in which companies and families can thrive; to ensure a business environment that is ready to grow and compete internationally.

Both these factors, accompanied by social equity and income redistribution policies, thus contribute significantly to a country’s economic and social growth.

Institutions, therefore, are crucial for companies to be incentivized to invest in the future: an example of this are the initiatives related to the Industry 4.0 plan, which promotes the digitalization and competitive strengthening of the Italian production environment, through a wide range of policies designed to create an attractive environment for investments, also from abroad.

Furthermore, through tax incentive policies, it is possible to support entrepreneurial development and growth even in areas of the country where this would not naturally occur”.

Circular Economy. What are the best practices to promote it?

“The circular economy, as the European Union defines it, is a production and consumption model that involves sharing, lending, reusing, repairing, reconditioning and recycling existing materials and products for as long as possible. This extends the life cycle of products and helps to minimize waste. To promote efficient circular economy models, two main steps are required:

– Awareness, through green marketing actions and involvement of companies and consumers;
– Regulatory plan: in March 2020, the European Commission presented its action plan for a new circular economy that aims to obtain more sustainable products as well as ensuring waste reduction through targeted regulatory processes.

In summary, therefore, the transition to the circular economy also requires companies to rethink product design bearing in mind principles such as durability, standardization, modularity, and the use of sustainable materials, all with a view to reducing environmental impact, which often also translates as a decrease in costs in general and in particular in the rationalization of energy costs as well as the use of resources”. 

ABOUT ART

ART is founded in the early 2000s and based in the evocative Villa del Pischiello in Passignano sul Trasimeno.

Thanks to its know-how and achievements, ART is now positioned internationally as a leading manufacturer and supplier of automotive innovation and high-tech infotainment, dashboard and entertainment systems for the super sport and luxury markets.  In more recent times ART has leveraged its high-level experience and expertise towards the global automotive market as well as light and heavy commercial vehicles, industrial vehicles and agricultural machinery.

This fast-growing company now employs about 300 people and represents a point of excellence of Made in Italy capable of competing with large multinational groups active in the sector.

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