ART BRINGS TO CES INNOVATIVE CONNECTED INFOTAINMENT SYSTEMS FOR THE AUTOMOTIVE SECTOR, MOTORCYCLES AND FOR AGRICULTURAL MACHINERY.

ART debuts at the Consumer Electronics Show (CES) in Las Vegas with demonstrators mimicking innovative technology to optimize vehicle efficiency and provide advanced connectivity.

Las Vegas, Jan. 7, 2025 – ART is participating for the first time at the Consumer Electronics Show (CES) in Las Vegas where it is presenting its innovative portfolio of connected infotainment systems for automotive, motorcycle, and agricultural equipment to an international audience. Throughout the show, January 7-11, 2025, at Booth 35-111@Venetian visitors can immerse themselves in a unique experience through cutting-edge demonstrators.
The Italian company, headquartered in Passignano sul Trasimeno (Perugia), which is one of Italy’s leading suppliers of connected infotainment systems and digital cockpits for luxury sports cars, is turning the spotlight on the ART DIGITAL COCKPIT demonstrator , a 1:1 scale digital cockpit that reproduces ART’s innovative technology.

There will also be the ART Motodemo Desktop equipped with the brand new ClusterX, product of the ART’s family of digital cockpits designed for motorcyclists that can offer a customizable riding experience equipped with high-resolution displays and multimedia processors.

Also worth discovering is the iSDK, an innovative software that accelerates the time-to-market of infotainment systems, compatible with any hardware, also ideal for the heavy-duty truck sector, it improves efficiency, safety and sustainability. In the end the V-Cockpit Tool, platform that enables rapid prototyping and simulation of real scenarios through virtual reality. Indeed, with the use of VR viewers, users can test and optimize user interfaces quickly and efficiently.

The systems presented are fully integrated, customizable and connected, designed to enhance the overall driving experience, optimize vehicle efficiency and provide advanced connectivity. These products embody ART’s vision for the future of mobility.

“ART has been actively contributing for more than 20 years to the digital transformation that has been taking place in the automotive world by bringing its expertise and innovations to cars in the luxury and supersport segments. Today, thanks to the significant work it has done, it is also able to participate in the digitalization of other sectors such as motorcycles or agriculture through a process of cross-fertilization between the various markets. Connectivity, the core of this development, allows the user experience to constantly evolve, and ART, by advancing the human-in-the-loop approach, ensuring a superior user experience and usability optimization, has reached, with its systems, levels of customization unthinkable until only a few years ago” declares Francesco Ortix, the CEO of ART.

CES is an appointment that is also an opportunity for ART to share this approach to innovation and technology with its customers and partners through its various exhibition displays and its brand new demonstrators.

https://www.artgroup-spa.com/art-ces-2025/

Contacts for the press

ART
Francesca Luigetti e-mail:  francesca.luigetti@artgroup-spa.com |  M. +39 335 7050230

Meneghini & Associati Inventia
Cinzia Di Rosa | e-mail:  dirosa@meneghinieassociati.it  |  M. 347 1010498

ABOUT ART                       

ART Spa, which was founded in the early 2000s and is based in the picturesque Villa del Pischiello in Passignano sul Trasimeno, is today one of Italy’s leading providers of connected infotainment systems and digital cockpits for luxury sports cars. ART combines skills and professionalism to innovate and produce high-tech systems, thus providing customized and unique solutions. The company boasts among its customers the leading Italian and international manufacturers of super sports cars, who recognize the company’s excellent technical and technological skills, combined with a top-level customer focus. In recent years, building on its experience and expertise in the automotive field, ART has been developing products and services for the agricultural, transportation and avionics markets. The fast-growing company now has approximately 300 employees, who work at its headquarters in Passignano sul Trasimeno and offices located in Modena, Turin and Berlin, Germany. ART represents a Made in Italy excellence capable of competing with large multinational groups active in the sector.

ART S.p.A. Website