ART APPLIES ITS TECHNOLOGY TO SPECIAL SERIES CARS BY SUPPLYING THE DIGITAL COCKPIT OF THE ALFA ROMEO 33 STRADALE

Paris 14th October 2024 – at the Paris Motor Show, ART has contributed to the supreme excellence of Made in Italy as it is celebrated at the Alfa Romeo booth by providing the digital cockpit of the 33 Stradale.  The Umbrian company, which represents a jewel in the crown of everything Made in Italy, thanks to its experience and expertise in innovative connected infotainment systems and its sartorial approach has been chosen by Alfa Romeo to develop a highly specialised product capable of meeting the unique requirements of these special series

The 33 Stradale has resulted in a partnership between Alfa Romeo and ART based on the sharing of a common vision and respect for values, which has allowed us to develop a state-of-the-art digital cockpit, customised, and calibrated to the needs of Alfa Romeo and its customers.

The digital cockpit allows the user to enjoy an intuitive and high-tech driving experience, totally reflecting the Alfa Romeo Brand vision. It is the first product in ART’s ClusterX family of digital cockpits, equipped with a multimedia processor that enables the coexistence of safety-critical and entertainment features that can be enjoyed by the driver thanks to an innovative hi-tech, high-resolution, high-contrast display that takes the user experience to the highest possible level.

The Customer Experience, (CX) of this electronic gem, is totally customisable and therefore allows the digital cockpit to be usable and to be applicable not only in the automotive world, as well as meeting the unique needs of these special series, thus rendering it a product capable of interpreting and enhancing the DNA of a Brand such as Alfa Romeo.

Thanks to the digitization of data and services, global connectivity, and the overall pervasive presence of advanced digital technologies in the car, ART has, over the years, been able to leverage its technological expertise and innovative DNA to grow into one of the leading international players in the delivery of connected infotainment and digital cockpit systems to the automotive market as well as related markets such as agritec, transportation, and motorcycles.

Contacts for the press

ART
Francesca Luigetti e-mail:  francesca.luigetti@artgroup-spa.com |  M. +39 335 7050230

Meneghini & Associati Inventia
Cinzia Di Rosa | e-mail:  dirosa@meneghinieassociati.it  |  M. 347 1010498

ABOUT ART                       

ART was founded in the early 2000s in the picturesque Villa del Pischiello in Passignano sul Trasimeno.

Thanks to its know-how and achievements, ART is now positioned internationally as a leading manufacturer and supplier of automotive innovation and high-tech infotainment, dashboard and entertainment systems for the super sport and luxury car markets. Even more recently, ART has leveraged its high-level experience and expertise towards the global automotive market as well as light and heavy commercial vehicles, industrial vehicles and agricultural machinery.

The Company now employs about 300 people who work at the Headquarters in Passignano sul Trasimeno and the Branch offices in Modena, Turin as well as in Berlin, Germany. A Flagship of Made in Italy, capable of working within the global automotive industry.

ART S.p.A. Website